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With the show just around the corner, we’re pleased to announce our lineup so far of fantastic speakers, education sessions and panels! Get a quick rundown of what there is to look forward to so you can start planning your event experience for when you sign up. And make sure to follow anyone you’re really excited to see!

Welcome & Keynote Panel: The State of the Industry

Time: March 15 at 9:00 AM

Kick off the show with a lively discussion on the State of the Events Industry, with representatives from major brands headquartered in the PNW market! Find out how the industry is recovering from the pandemic and building the Future of Events with new opportunities and wins ahead!

The Assistant Masterclass with Lucy Brazier OBE

Time: March 15 at 10:00 AM

Speaker: Lucy Brazier OBE

World-renowned thought-leader in the field of executive assistants Lucy Brazier OBE will help guide EAs through the future of the industry and find ways to make themselves indispensable. See our full writeup on this masterclass!

Community 365: Massive Benefits of Year Round Engagement

Time: March 15 at 11:00 AM

Speaker: Bill McGlade, Brad Weaber

In this session, we’ll cover what, where, why, and how to get your community launched so you can realize the amazing gains in new leads and existing customer satisfaction, regardless of what your organization does. 

Moving Forward from Events to Experiences

Time: March 15 at 11:00 AM

Speaker: Adrena Trice

If you’ve ever wondered how to create a unique and experiential event pressence, this session is for you! Come and see a breakdown of different example experiences, and get a rundown on producing and managing them.

Think Like a CEO

Time: March 15 at 11:00 AM

Speakers: Matthew Donegan-Ryan, Victor Kippes

An event professional is often like the CEO of an event—the highest ranking person who’s responsible for strategic planning and decision making in that context. So how do you run and measure a successful event? Learn from leading event company CEOs how they think!  

Events Industry Bootcamp

Time: March 15 at 12:15 PM

Speaker: Hana Gala, Lynn Edwards

Thinking of jumping in or stepping up in the events industry? This bootcamp is a crash course that covers the whole field, from planning and management to creative executions and beyond. 

Immersive Experiences – Creating the Ultimate Guest Experience

Time: March 15 at 2:00 PM

Speaker: Libby Dover, Julie Hale

Go beyond basic events with this deep dive into crafting immersive experiences, put on by two talented event producers who run companies dedicated to just that. Learn about the tools they use to activate all 5 senses of attendees and create event magic for all. 

Embracing Sustainability with Digitally Enabled Events

Time: March 15 at 2:00 PM

Speaker: Veemal Gungadin

Dive into the ways that sustainability can drive business growth in addition to being a boon for the environment. Veemal Gungadin, CEO of Gevme, will give you insights on how event producers can implement sustainability measures and report on their impact. 

Think Like a CMO

Time: March 15 at 2:00 PM

Speaker: Lynn Edwards, Paula Beadle

An event isn’t a “build it and they will come” situation—you have to spread the word and make people show up, whether in-person, virtual, or hybrid. Learn to plan, execute, and deliver results like a Chief Marketing Officer in this exciting session hosted by two expert marketers in the event space. 

Seattle’s Investment in Events

Time: March 16 at 9:00 AM

Why is Seattle the host of the Future of Events? A lot of it has to do with the city’s investment into the events space, not the least of which is the brand new Summit expansion to the Seattle Convention Center, which is where NWES 2023 is hosted! Learn more about Seattle’s investment in our industry to attract and be a premier destination for events.

Am I the Drama? Keys to Creating a Dazzling Workplace Culture 

Time: March 16 at 11:00 AM

Speaker: Sarah James

With new younger workers entering the workforce with very different expectations, and a host of post-pandemic changes like hybrid and remote work, it’s time to reassess how to increase employee happiness and productivity to make work work for everyone. Learn how to create a better, more positive workplace culture in this engaging session. 

The Great Debate: Live vs. Hybrid vs. Virtual Events

Time: March 16 at 11:00 AM

Speaker: Lisa Schulteis

The last few years have shown an epic shift in the events world. The focus from live events to virtual and then hybrid has required event planners to continually adapt and review their options. As in-person events continue to return, there are data-driven reasons why you should consider producing a hybrid event in the future.

Think Like a CFO

Time: March 16 at 11:00 AM

Speaker: Lynn Edwards, Brett Robertson

Event profs are tasked with managing event budgets of many shapes and sizes. Understanding your event numbers and how they align with event goals is critical to event success. Planners should recognize they are their event’s CFO. Make finance fun in this session and learn how to manage your event budget.

Managing in Times of Change

Time: March 16 at 12:15 PM

Speaker: Sharon Andrade

Change has come to the events industry at a rate we never imagined. There is more to come, and it is time to recommit ourselves to innovation and growth as we adapt to and leverage change. Learn how to identify and use your strengths, develop a growth plan, and make the transition to whatever your next role will be.

NextGen Event Profs

Time: March 16 at 12:15 PM

Speaker: Lynn Edwards

If you’re new to or early in your events professional career, and want to learn how to be a NEXTGEN leader, this session is for you. Learn in an interactive panel discussion with seasoned event profs who will help you focus your career path, grow your network, build industry partnerships, and develop your event planning skills.

Think Like a COO

Time: March 16 at 12:15 PM

Speaker: Lynn Edwards, Marti Castillo

A chief operating officer (COO) has to guide and oversee the operations of a business, and event professionals are the COOs of a given event. Learn how to think like a COO, from the analytical to the  managerial, communication, and leadership aspects. Come learn to sharpen your event operational skill set.

The Future of NonProfit Events

Time: March 16 at 2:00 PM

Speaker: Fred Northrup, Alex Martin, Shelly Tolo, Gazala Uradnik

For any nonprofit staff, event planners, or vendors and suppliers who want to prepare for the future, this session is for you. Deepen your understanding of how nonprofit and fundraising events are planned by designers of nonprofits. 

Leading in a Time of Crisis

Time: March 16 at 3:00 PM

Speaker: Mike Amato

Whether it’s a pandemic or a sudden layoff, true leaders shine in a crisis—but how do you prepare for that before it’s here? Learn from a renowned executive coach how to turn a bad situation into a bonding experience, and bring your people to the other side stronger than ever. 

Register for the Show!

See one or more sessions you’d like to attend? Register for the show to get access to these, plus tons of exhibitors to see and other attendees to network with!

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