Emerging Sales Professional

northwest event show

april 28, 2026 | 9:00 AM – 3:00 PM

If you’re ready to sharpen your sales edge and accelerate your career in hospitality and events, this track is built for you.

NWES and Emerging Sales Professionals are proud to bring you Global Training Specialists—recognized worldwide as a leading authority in hospitality sales training. This high-impact morning session is designed to help you strengthen your sales approach, deepen client relationships, and stand out in a competitive market.

9:00am to 12:00pm

Master Connections

-with Marcia Murphy, CHIA, CAHTA, CHSE

Today’s buyers expect more than a pitch—they want a trusted advisor. In this session, you’ll learn how to strengthen your sales strategy through proven techniques that drive smarter targeting, deeper account growth, and stronger positioning.

Sales Strategies: Strategic Selling

You’ll learn how to:

- - Improve targeting to focus on the accounts that matter most
  - Increase key account penetration and expand opportunities within existing clients
  - Boost strategic positioning with prospects and current customers
  - Build stronger relationships that lead to long-term business

Who Should Attend

Perfect for hospitality and event sales professionals who are:

New to the industry or growing into a larger role
Ready to elevate their confidence and influence
Focused on building stronger pipelines and client partnerships

Reserve Your Spot Today!

Seats are limited – secure your ticket and invest in your growth.

About Marcia Murphy:
A purposeful, passionate, goal oriented, and highly dynamic Revenue Optimization Executive with extensive experience in the travel industry. Drives business development and manages, trains and directs high performing sales, reservations, and marketing teams. Adept at creating and implementing sales, revenue management and e-commerce strategies to exceed revenue and profit margin targets. Skilled at penetrating new markets and forging highly valued partnerships to impact results.