A Note from Stuart Butler
We asked a hard question. Here is what we are building.
On July 8, 2026, we sat down with people who know Pacific Northwest events. Planners. Vendors. Destinations. Civic partners.
We asked how we gather the right people so this region grows.
What we heard was plain. The region does not have a talent problem. It has an access problem. Too many handoffs. Not enough trusted conversations that turn into work.
At NWES, we’re not just gathering to showcase services or share ideas. We’re building a community that reflects the future we want to see:
The work now
We gather Pacific Northwest event planners and vendors so you can find each other. You build stronger relationships. Together you grow the region’s events, hospitality, and tourism economy.
Why that gathering exists
Create more chances for trusted conversations to start, continue, and lead to lasting business relationships.
Nobody has time for another room of business cards. A planner needs a partner they can hire. A vendor needs a buyer who books. A destination needs planners to take this region seriously.
The long direction
To make the Pacific Northwest the world’s next great destination for meetings, events, and business connections.
The Northwest Event Show cannot do that job alone. Our vision, mission, and purpose give the conversations that start on the showroom floor a place to continue after it closes.
What you should get
- For PLANNERS: Trusted vendor partners and options you can act on.
- For VENDORS: Qualified planners, visibility, and conversations that continue after the show. Proof: 87.4% of planners at NWES plan 10 or more events a year and have budget authority.
- For DESTINATIONS: More planners who see the Pacific Northwest as a serious choice.
We cannot grow this region’s events economy alone.
People asked a fair question. What is in this for me? Tell us what outcome would make your time worth it. What connection is hardest to make today. Where NWES should help. Where we should stay out of the way.

Stuart Butler
Principal, Butler Events