Why NWES – A Message from Stuart Butler

Food for thought, Industry Conversations

As I prepare for NWES 2025, I am more excited than ever about expanding the show’s reach. The Pacific Northwest is a remarkable destination—known for its breathtaking beauty, incredible businesses, and forward-thinking, entrepreneurial spirit. Our region is home to...

Revolutionizing Podcast Marketing: Unleashing the Power of AI for Audience Development

Event Technology, Event Trends, Industry Conversations

I co-run Larj Media, a podcast agency based in Seattle. We focus on creating podcasts for thought leaders and brands, and that includes developing podcasts at conferences and trade shows, as we did in March for the NW Event Show (you can listen to the trailer we...

The Power of In-Person Connection: 6 Benefits To Being Face-To-Face

Industry Conversations

The long period of personal isolation that started with COVID-19 has brought to light the importance of human connection.  The same social distancing that protected us has for months also left us lonelier, less connected, and missing the in-person connection...

Corporate Sustainability is a Pacific Northwest Specialty

Food for thought, Industry Conversations

Seattle and the Pacific Northwest area are home to some of the world’s largest companies, many of whom have made sustainability and carbon-neutral promises. Amazon, with its Climate Pledge (signed by 380 others), Microsoft, Boeing, Weyerhaeuser, and Patagonia...

World-renowned Lucy Brazier OBE’s Assistant Masterclass Comes to the Northwest Event Show!

Event Conference, Industry Conversations, Spotlight

The Role of Executive Assistants in a Changing World What it means to be an executive assistant has changed from the idea most of us have. And it’s not done changing, either. It’s a common story across industries—more and more work and responsibilities getting heaped...

The Importance of the Events Industry in 2023

Industry Conversations

The Events Industry has always played a vital role in bringing people together for a variety of purposes, from celebrations and conferences to product launches and trade shows. In 2023, the importance of the events industry will continue to grow, as events adapt and...