3 Reasons Why Your Next Marketing Strategy Will Include Branded Merch

Event Planning

Close your eyes and picture one of the largest companies in the United States, Apple for example. What did you picture? Odds are the image that popped into your head was their iconic logo with a single bite taken out of an apple.  Successful companies like Google...

NWES Heroes – Let’s Roll Up Our Sleeves And Get Back To Work!

Event Planning

We’re all ready to get back to orchestrating those in-person, live events that are the mainstay of our industry after a year of Covid calling the shots. But that doesn’t just happen by magic. Yes, vaccinations have begun and the numbers are looking more stable but it...

The Road to Vegas is Paved with Opportunity

Event Ideas, Event Planning, Event Trends

As I prepared to board my flight out of JFK to Las Vegas, I felt conflicted and a little bit anxious. There was excitement because it has been nearly a year since I travelled last, and also hesitation—should I even be doing this during a pandemic? The airlines all...

Chaitra Vedullapalli, Enabling the Next Generation of Tech Enthusiasts

Event Planning, Event Trends, Trade Show Tips

Chaitra Vvedullapalli is an accomplished Digital Officer who thrives on conceptualizing, analyzing, and executing strategic business initiatives to increase customer loyalty, margins, and maximize sustainable competitive advantages. Recognized as an influential...

5 questions for Top NWEventProf

Event Ideas, Event Planning, Event Trends, Trade Show Tips

Marcus C White geeks out on creating experiences and environments that break down barriers and help people break the ice. (Speaking of ice, lace a pair of skates and meet him on the rink. Fun fact – he’s a former competitive figure skater!) As the founder and CEO of...

Finding Growth in Turbulent Times

Event Ideas, Event Planning

There was a moment when I realized that the events industry is going to fundamentally change moving forward. So, what now?Without a doubt, 2020 has taken a serious toll on business in general, but that devastating impact has perhaps been hardest felt in the events...