Elevating Our Industry Together at the NW Event Show

As we look ahead to the 2026 Northwest Event Show, the conversations across our industry are clear: event professionals everywhere are calling for deeper human connection, sustainable practices, respect for talent, creativity balanced with technology, and renewed confidence in the value of events. These aren’t just hopes—they’re imperatives. And they’re exactly what the Northwest Event Show (NWES) is designed to address.

At NWES, we’re not just gathering to showcase services or share ideas. We’re building a community that reflects the future we want to see:

• Human Connection & Inclusion – NWES is a space where diverse voices are amplified and where every attendee can see themselves reflected in the room.
• Sustainability & Well-being – From intentional programming to supplier partnerships, we’re embedding practices that care for people, communities, and the planet.
• Recognition & Respect for Event Professionals – We highlight the strategic brilliance behind events, giving planners, producers, and partners the platform they deserve.
• Creativity & Innovation – NWES celebrates imagination, curiosity, and the human qualities that make technology meaningful.
• Confidence & Investment – By coming together, we demonstrate the undeniable value of events as business infrastructure and cultural catalysts.

But here’s the truth: we can’t do this alone. The NW Event Show is more than an event—it’s a movement. To elevate our voices and make positive change, we need grassroots energy. That means not only attending, but inviting colleagues, partners, and peers to join us. It means showing the world that when our industry comes together, we grow stronger, more resilient, and more impactful.

So I invite you: be part of this community. Bring others with you. Let’s connect, learn, and lead with courage. Because only together can we showcase our value and shape the future of events.

Warmly,
Stuart Butler
President, Butler Seattle
Producer, Northwest Event Show
President, PCMA Pacific Northwest Chapter (2026)