Skip to main content

The Assistant Masterclass with Lucy Brazier OBE

PROGRAM FOCUS: Futureproofing your Role

We are delighted to bring this one-day masterclass, created exclusively for the Northwest Event Show, to Seattle for the very first time and to offer this impactful professional program for administrative professionals.  Admins from the West Coast and throughout North America, at all stages of their professional career, are welcome to join for this special education experience.

Admission includes a Trade Show ticket to the Northwest Event Show. NWES is proud to offer this content and to subsidize the training to ensure that as many participants as possible get the opportunity to experience this life-changing training, in person, at an affordable price.

Your Trainer

Lucy Brazier OBE is a name synonymous with world-class training for administrative professionals. To many, she is the voice of the profession globally.

As CEO of Marcham Publishing, specialist publishers of Executive Support Magazine, a global training magazine dedicated to the professional development needs of senior and aspiring administrative professionals, Lucy is passionate about ensuring the Assistant role is truly recognised as a career and not just a job.

Her formidable training expertise and speaking style have given her opportunities to train, present and emcee events in more than 50 countries at over 450 events, including chairing the 2015 World Administrator Summit in Papua New Guinea and co-facilitating the same event in Frankfurt in 2018.

This has created much-needed discussions ranging from encouraging Executive Assistants to work towards becoming centres of excellence within their companies, to explaining why college students should see the Assistant role as a proper profession with a career path. The work being conducted worldwide on career paths, job titles and education for Assistants is one of her key drivers, and she is working with some of the most recognisable companies on the planet to consult on restructuring and training their Business Support functions.

Lucy has a unique overview of the role and where it is heading. She has access to the most forward-thinking, passionate and knowledgeable trainers and administrative business leaders in the world, as well as personally meeting and speaking to literally thousands of Assistants for more than a decade. Her knowledge of the market and what Assistants all over the world are facing on a day-to-day basis is second to none.

In 2021, Lucy was awarded an OBE (Officer of the British Empire) from the Queen, for services to office professionals. She has also received an Honorary Fellowship to the Institute of Administrative Management – one of the oldest management institutes in the world, having inspired professional business managers and administrators since 1915 – in recognition of her work to drive the profession forward.

The Full-Day Program

The role of the Assistant has changed beyond recognition. The press is full of stories about how the role is disappearing and we know that many of the task-based parts of the job are either being outsourced or taken over by artificial intelligence.

So where does that leave you?

Being an administrative professional has never been more confusing because the responsibilities have developed so fast. And you have never needed to prove your value to your business and what you contribute to the bottom line so categorically.

In this One-Day Masterclass, Lucy Brazier OBE looks at the role past, present and future to explain why it has developed how it has. She explores the opportunities this creates for you to become a true Business Partner to your Executive, including developing the partnership, establishing the ground rules, communicating, adapting to style & maintaining a great partnership.

program Learning Objectives

    • Become a stronger, more effective and influential assistant
    • Learn what the assistant role will look like by 2025 and the skills you will need to step into the role of the future
    • Understand how you can add value to your executive and your business by becoming more strategic
    • Enhance your communication skills and lead up to create a powerful business partnership
    • Increase your productivity
    • Master the art of managing more than one executive
    • Learn to deal with multitasking, stress and overwhelm

This is a once-in-a-lifetime opportunity to experience Lucy Brazier’s lifechanging training for $249, a fraction of the normal cost, in addition to a Trade Show ticket to the Northwest Event Show included.

“This is a great course if you feel you are getting nowhere with a hard to manage executive, it helps understand the different personalities and how we can all help our executives perform better and therefore become invaluable to them.”

"Lucy was absolutely fantastic. I was so glad to take the course as it benefited me so much. It's really inspired me to approach my role now in a different light and utilize my skills further. I would highly recommend this course to all Executive Assistants and PA's!"

"Lucy Brazier is one of the most exciting and engaging speakers I have seen in a while. The course was brilliant, the layout and the trainer were great. As it was provided in a small group, the outcomes were brilliant - as we were not only learning from Lucy but also from each other."


This course is recommended for all aspiring & senior Administrative Professionals looking to future-proof their role by enhancing their skills.  The course is open to participants from any global location.

The Summit at the Seattle Convention Center, Main Ballroom

March 15, 2023

10AM – 4PM