Many billions of dollars have been spent by the major tech companies to build the scaffolding for the metaverse. It will involve 3D immersive interactive realities, augmented reality, and a number of supporting components such as blockchain/smart contracts and NFTs (non-fungible tokens). It has the potential to have a huge impact on events and tradeshows. This session will discuss the many potential benefits as well as a number of significant limitations. It will make sense of these many technology and give ideas about impact and timeframe for our industries.

Learning Objectives:

• Receive ideas on how and when the metaverse and its components will make significant impact for exhibitions and events. See what is available now and what is to come.
• Address some of the hype and limitations that likely will be encountered.
• Cut though some of the jargon to help make sense of these significant trends.
• Get suggestions on best practices and how to prepare you and your company for this new wave of technology.