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Many billions of dollars have been spent by the major tech companies to build the scaffolding for the metaverse. It will involve 3D immersive interactive realities, augmented reality, and a number of supporting components such as blockchain/smart contracts and NFTs (non-fungible tokens). It has the potential to have a huge impact on events and tradeshows. This session will discuss the many potential benefits as well as a number of significant limitations of using the metaverse for events. It will make sense of these many technologies and give ideas about the impact and timeframe for our industries.

Learning Objectives:

  • Receive ideas on how and when the metaverse and its components will make significant impact for exhibitions and events. See what is available now and what is to come.
  • Address some of the hype and limitations that likely will be encountered.
  • Cut though some of the jargon to help make sense of these significant trends.
  • Get suggestions on best practices and how to prepare you and your company for this new wave of technology.