With the latest research showing that 58% of assistants don’t feel properly utilized by their organisations, understanding this role and how to maximise it becomes increasingly important, especially in a post-Covid world. With businesses being asked to measure the value of each member of staff and prove their ROI, assistants need to clearly show what they contribute to the bottom line. 
 
In this keynote session, Lucy Brazier will look at how to be a successful executive assistant, why businesses still need assistants but why the landscape has changed. She’ll explore how you become more strategic and increase your value to your business. She’ll show you how to lead up and become more collaborative. And she’ll explain why the pandemic may just be your best opportunity yet, to step into the role that you have always wanted it to be.